15 years of working for major media companies across a wide variety of disciplines has taught me much, but some of the early lessons are as relevant and as important today as the day I learned them. Advertising is simple; have a clear message and deliver it in as memorable way as possible, to as many people as possible. That's it, simple. 15 years rolled into one sentence.
Whilst technology and platforms have evolved and developed over the years, so has my understanding. My goal is to help businesses of all sizes to significantly improve the effectiveness of their marketing, using a fusion of new technologies and advertising methods, whilst retaining the tried and tested methods that we know work for our clients.
11 years in the design industry and an array of qualifications has taught me many things. One of the most important is to listen. I make every effort to completely understand your brand and your target audiences before I begin the creative process. I have always felt that strong communication with the client is vital when engaging in promoting your business. After all, what we take away from you is as important as what we produce.
Having the right brand is vital for your business as people often choose products on a perceived value rather than what they actually are. A simple thing such as colour can influence a person's perception of your brand, a font choice can determine whether your product is seen as fun or serious, inexpensive or luxurious.
Branding is not about getting your target market to choose you over the competition, it is about getting your prospects to see you as the only one that provides a solution to their problem. Your brand could not be in safer hands.
I have spent 6 Years working in the bluetooth Industry and have worked on projects with many bluechip companies like Fujitsu, Olgilvy & Mather, BMW Motor Racing Team, Savils, City Councils, Super League Rugby, Football Clubs and other sporting environments.
In 2008 I was awarded a MAMA award for "Best Mobile Location Based Solution" which is an industry award from the Mobile Advertising Media organisation. I enjoy continuing to create blue sky ideas bespoke to the clients needs and currently working on several exciting new concepts which we hope to launch later this year.
When I talk about Bluetooth Marketing, it isn't a rigid, static or confined form of communication. It is a marketing communications system, like television, radio, billboards or the internet. it is as flexible as any of them, and holds the capability to be as powerful as the best of them. But it must be treated as carefully as those other mediums, as getting it wrong can be as dangerous as getting a TV or email campaign wrong.