The key elements of our success...

Nick Smith | Managing Director

15 years of working for big media companies across a wide variety of disciplines has taught me much but some of the early lessons learnt have remained as relevant and as important as the day learnt them. Advertising is simple have a clear message and deliver it in as memorable way as possible to as many people as possible. That's it, simple, 15 years rolled into one sentence.

Whilst the technology and platforms have evolved and developed so has my understanding and this new venture hopes to touch and help as many businesses as possible using both new technologies and advertising methods whilst also embracing the old ones and getting them to work harder for our clients.

 

Phillip Close | Creative Director

11 years in the design industry and an array of qualifications has taught me many things about how to handle your brand whatever media it may be. I have always felt that a strong communication with the client is vital when engaging in promoting your business, after all what we take away from you is as important as what we produce.

 

Having the right brand is vital for your business as people often choose products on a perceived value rather than what they actually are. A simple thing such as colour can influence a persons perception of you, a font choice can determine whether you are seen as fun or serious, cheap or luxurious.

 

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. You brand couldn't be in safer hands.

 

Chris Smith | Director

I have spent 6 Years working in the bluetooth Industry and have worked on projects with many bluechip companies like Fujitsu, Olgilvy & Mather, BMW Motor Racing Team, Savils, City Councils, Super League Rugby, Football Clubs and other sporting environments.

In 2008 I was awarded a MAMA award for “Best Mobile Location Based Solution” which is an industry award from the Mobile Advertising Media organisation.
I enjoy continuing to create blue sky ideas bespoke to the clients needs and currently working on several exciting new concepts which we hope to launch later this year.

When I talk about Bluetooth Marketing, it isn't a rigid, static or confined form of communication. It is a marketing communications system, like television, radio, billboards or the internet. it is as flexible as any of them, and holds the capability to be as powerful as the best of them. But it must be treated as carefully as those other mediums, as getting it wrong can be as dangerous as getting a TV or email campaign wrong.

On a final note for fellow techies: Visible is the "consumer" word - in the Bluetooth standard the term is " promiscuous mode" And as considering that many people use Bluetooth for flirting maybe it's more appropriate than we think!