An exciting and innovative system that adds the flexibility and modernity of mobile communications to traditional marketing methods such as display advertising.
The user downloads a simple Java application onto their mobile phone.
This is a once only process that takes a matter of seconds and can
be done either at the location where the blu:CODE marketing material
appears or by logging onto a web site.
With the software downloaded the user who sees blu:CODE advertising and wants more information simply takes a picture with their camera phone of a bar code contained within the advertising material.
The application on the phone translates the bar code into information
such as contact details for the company advertising, a URL link to
a web site, a booking form or a promotional ring tone.
In a world first, Close Up Digital Media have also developed the technology
to download video clips onto the receiving phone, thereby massively
expanding the potential uses for the blu:CODE system.
An early application of this is to promote movies. Users, seeing a poster for a film they are interested in, take a photo of a barcode displayed on the poster to receive a video trailer of the film onto their phone.
Bearing witness to the philosophy underpinning Close Up Digital Media
this is the world’s first off-line coding system requiring no access
to the internet. The applications for it are limited only by our
imagination.
